by template_export-1567234767 | Nov 24, 2018 | Uncategorized
In the workplace today there are five generations; over 72 upwards (Silence), maturists, veterans and traditionalists, Baby Boomers aged 52-71, Generation X aged 36-50, Millennials, otherwise known as Gen Y aged 19-20 and Gen Z, born late 1990s aged 0-18..ECMA...
by template_export-1567234767 | Nov 24, 2018 | Uncategorized
Take out your AirPods for a second. We need to talk.For the past 10 years, my friends and I were the generational stars of the party: They called us millennials, and we were the envy and fascination of the world. Marketers craved our approval, CEOs wanted to hire us,...
by template_export-1567234767 | Nov 23, 2018 | Uncategorized
Leaders have spent so much time focusing on how to engage Millennials that most of them forget about Generation Z — the next wave of people (those born between 1995 and the mid- 2000’s) just beginning to enter the workforce.Gen Z is already separating...
by template_export-1567234767 | Nov 23, 2018 | Uncategorized
The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well.In a recent Kantar Millward Brown study, the most positive advertising form for young consumers — Gen Z (born in 1993 onward) and Gen Y...
by template_export-1567234767 | Nov 23, 2018 | Uncategorized
In this post, GlobalWebIndex’s Senior Trends Analyst, Katie Young takes a look at the different social media habits of Gen Z (generally considered to be those aged 16-20) and Millennial users (those aged 21-34), and the impact this could have on brand content.As...
by template_export-1567234767 | Nov 23, 2018 | Uncategorized
PSFK’s Forecast Z report examines Gen Z’s interest in a peer-to-peer marketplace and what it means for brands and retailers PSFK Labs 4 january 2018Unlike their Millennial counterparts, we are seeing that Gen Z is more interested in purchasing items from...
