Blogging is an important part all dental marketing strategies. You’ve likely heard that you should be blogging, but likely are unsure of what to blog about and how to even get started.
Blogging takes patience and it takes having a clear understanding of your audience and dental marketing plan to know what you should be doing and who you should be talking to.
The practice of blogging is one of the key components of inbound marketing. It focuses on creating quality content that users are looking for answers to and providing them answers in a well thought out format.
A blog, therefore, is absolutely crucial to anyone seeking to execute a quality inbound and SEO marketing strategy. Without blogging, you might as well consider yourself failed at these two methods.
Why should my dental practice blog?
The most obvious reason for blogging is that it helps to market your practice. You can show off your most recent restoration, talk about the benefits of various procedures, and share about exciting dental news that is relevant to your patients.
Blogging is also a great platform to talk about your expertise. You can share with your community just how skilled you are and build trust with those who are looking for help to treat their dental needs. You could talk about how to prevent cavities in kids or how elderly people’s dental needs change. Your goal is to simply talk about how you’re meeting people’s needs.
As you begin to share your expertise, your blog will also transform into a place where you can connect with patients and your community. You can offer research that might be relevant to them and ask them to submit topics they’re curious about.
As a busy professional, you want to stay connected with your peers. By writing a blog and reading other dental office blogs you can see how they’re educating patients, what they’re doing in their communities, and how your clinical information compares to theirs.
What should I blog about?
As a busy professional you have years of training and experience. Because of this, you know more about dentistry that anyone else in your community. Blogging is your platform to share the knowledge you’ve gained. There are undoubtedly a wide variety of tips and tricks that you have that could make people’s lives easier.
Perhaps you know how to get a stubborn child to brush or how to prevent tooth sensitivity. These are all great topics to touch on on your blog.
You can also blog about new research that you think patients would want to hear about or specific procedures that could improve their quality of life.
If you’re active in the community and do community service share that on your blog. It’s the perfect place to highlight how you serve others.
What are the benefits of blogging?
This is hands down the best and most obvious reason to blog. Each time you blog you have the opportunity to attract a new visitor to your website. This is because it’s yet another web page indexed through your website, which in turn is another web page that people can find through an online search.
Once someone reads your blog post, they might share it on social media, like Twitter, Facebook, and LinkedIn, and ultimately help attract even more visitors.
Convert Traffic Into Leads
As you attract traffic to your website through blogging, you’re given the chance to turn those visitors into leads. The easiest way to do this is to add a call-to-action in every blog post. These medical marketing ideas are so easy, yet might get you a new customer for little effort.
Sample call-to-action buttons include offering a free e-book, a webinar, or free trial. Essentially your goal is to offer something that the visitor will find enough value in that they’re willing to give you their information for it.
People searching for your services online are asking questions that they want answers to. Perhaps they’re wondering what a root canal is or how to get whiter teeth. These are all questions your dental marketing strategy should address.
When you write blog posts that answer these common questions you establish yourself as an authority, a knowledgeable source. Your blog posts allow prospects to find answers to their questions. When they see you answering them they’re more likely to fill out a lead form or contact your for an appointment.
Because these prospects have been reading your content, they’re more knowledgeable of your services and tend to move through the sales funnel faster.
Blogging doesn’t just work by immediately attracting visitors. Sure, the most common trend is to see results within the first day or two, but as your blog post is shared and liked, Google and other search engines index it.
So let’s say you wrote a blog post on root canal therapy. Perhaps it did well and then waned over the next few months. But one day you see that that blog brought you a new business lead who actually converted into a patient. That patient found the blog post through a search query.
This is why blogging is at the crux of quality medical marketing ideas. It works in the long-term by targeting people searching for the keywords in it. Oftentimes blogs don’t perform well at the start, but pick up over time due to their organic ranking.
Creating a medical marketing strategy that includes blogging takes time, as does getting it right. Your data that comes from PPC and SEO can help determine what to be blogging about. Through research and trial and error you’ll find that blogging is a great way to connect with your audience and share something with them that they might pass on to others.
Over time you could see an increase in organic leads, as well as better quality traffic coming to your website. All of this indicates that your blogging is not just effective, but also meeting the unique needs of your audience.