by template_export-1567234767 | Oct 23, 2018 | Uncategorized
Time is merciless, regularly exiling people into oblivion even as the taste of youth still lingers on their tongues. That principle seems to hold true with millennials, as they lose some of the consumer spotlight to their successors in Gen Z.Gen Z — generally defined...
by template_export-1567234767 | Oct 23, 2018 | Uncategorized
Stop marketing to Gen Z and start helping themRather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.Photo: Thinkstock/oneinchpunchJust two...
by template_export-1567234767 | Oct 23, 2018 | Uncategorized
Millennials mean well but fall short as eco-fashionistas, says study Much has been made of millennials’ supposed dedication to sustainable brands but, according to a new study from LIM College, a fashion product’s eco-friendliness may be far from their first...
by template_export-1567234767 | Oct 22, 2018 | Uncategorized
Results from a new study by NCR Corp., Banking in Australia and New Zealand: At a digital crossroads, reinforces the need for organizations to provide consumers with greater choice as to when and how they interact with brands and make purchases, particularly among...
by template_export-1567234767 | Oct 22, 2018 | Uncategorized
The Gen Z demo spends more time reading print newspapers and magazines without interruption than they do on social media, websites and blogs, according to a new study from MNI Targeted Media Inc., a division of the Meredith Corporation.“This generation is always ‘on’...